OVERVIEW of the Master’s Degree Sales & Marketing Manager
The Master’s in Commercial & Marketing Management prepares professionals to lead strategic projects, design growth strategies, and manage sales and marketing teams.
This program equips students to take on senior responsibilities by combining business development, customer relations, communication, and management in an ever-changing environment.
LEARNING OBJECTIVES
MODULE 1: Designing Sales & Marketing Strategies (180 hours)
- Conduct reliable, targeted marketing research
- Define objectives for market studies
- Identify target markets (France/international)
- Analyze supply, demand, and competition
- Diagnose company strengths and weaknesses
- Propose tailored commercial strategies
- Build a structured marketing plan
- Integrate traditional and digital communication
Assessment methods
- Market study: written report and oral presentation before jury
- Marketing plan: professional case study, written report, and oral defense
MODULE 2: Managing a Sales Team & Commercial Network (300 hours)
- Define budgets aligned with strategy and goals
- Deploy actions across digital and traditional channels
- Organize multichannel prospecting
- Negotiate with business partners
- Manage national and international tenders
- Handle complex negotiations with key accounts
Assessment methods
- Sales action plan: real case study, written report, oral defense
- Tender response: oral presentation and negotiation role-play
MODULE 3: Leading Teams & Networks (206 hours)
- Manage HR with ethical, CSR, and intercultural approaches
- Motivate, guide, and lead teams to reach objectives
- Develop and manage business networks, including internationally
- Define projects (human resources, marketing, legal, financial)
- Build structured business plans with strong arguments
- Implement monitoring and performance management tools
Assessment methods
- Business development or entrepreneurship project: written report and oral defense
- Business plan: developed from a real-life case study
MODULE 4: Measuring Sales Performance (169 hours)
- Use management tools to track sales activity
- Master CRM, reporting, and digital marketing tools
- Design performance and customer satisfaction indicators
- Analyze variances and suggest improvements
- Calculate margins, profitability, and costs across the sales chain
- Assess risks in national and international contexts
Assessment methods
- Dashboards: real case study with monitoring tools proposal
- Commercial budget: creation of a budget based on a company scenario
Learning Objectives & Curriculum
LEARNING OBJECTIVES
Understand the strategic role of sales in business development
Integrate digital and traditional tools into high-performance sales strategies
Define and implement commercial and marketing action plans (B2B & B2C)
Manage sales teams and partner networks (distributors, resellers, consultants, etc.)
Handle key account management and complex commercial offers
Implement reporting tools to measure and improve sales performance
Lead business development or entrepreneurial projects
Adapt to evolving practices: remote sales, omnichannel, and digitalization
SKILLS DEVELOPED
Design commercial strategies
Implement sales policies
Manage sales teams and networks
Measure and improve commercial performance
TRAINERS FROM THE FIELD
Our trainers are experienced professionals in sales, negotiation, and management. They share their expertise through practical case studies and real-world simulations. Their dual expertise — industry knowledge and teaching skills — ensures hands-on learning aligned with company expectations.
STATE-RECOGNIZED CERTIFICATION
Professional title “Commercial & Marketing Manager” – Level 7 (EU) – NSF Codes: 312p, 312n, 312m – Registered with the RNCP (No. 35208) by decision of France Compétences on 11-12-2023 – Issued by EDUCSUP.
KEY INFORMATION
Program duration
2 years – 960 hours of training
Start date:
September to February
Prerequisites
BAC+3 or Level 6 professional qualification
Study format
Full-time & Work-Study
3 weeks in company
1 week in school
KEY INFORMATION
Program duration
2 years – 960 hours of training
Start date:
September to February
Prerequisites
BAC+3 or Level 6 professional qualification
Study format
Full-time & Work-Study
3 weeks in company /
1 week in school
FULL-TIME PROGRAM
- Intakes: September 1, September 15, September 22, October 13, November 24
- Schedule: 3 weeks in company / 1 week in school
- Internship: 60 days of placement
- Tuition fees: €7,200 (Master 1) / €7,900 (Master 2)
WORK-STUDY PROGRAM
- Intakes: September 1, September 15, September 22, October 13, November 24
- Schedule: 3 weeks in company / 1 week in school
- Tuition fees: €9,000 per year
DISABILITY & ACCESSIBILITY
Dedicated Disability Advisor: Sami CHAIEB
- Adaptations available for exams and learning materials
- Accessible facilities and inclusive digital tools
- Trained faculty to adapt teaching practices
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sami.chaieb@keos-bs.fr
CAREER OPPORTUNITIES
Graduates can expect annual salaries ranging from €38,000 to €50,000, depending on sector, level of responsibility, and results.
Further studies are possible through specialized MBAs or Executive Programs for those seeking expertise or executive leadership roles.
