Overview of the BTS Negotiation and Digitalization of Customer Relations
The BTS in Negotiation and Digitalization of Customer Relations trains professionals capable of managing and optimizing customer relationships across all channels, both physical and digital.
Students develop strategies in prospecting, negotiation, and customer loyalty, while mastering digital tools to drive effective sales actions. Thanks to a versatile approach, graduates are able to adapt to new purchasing behaviors and meet the demands of connected commerce.
MODULE 1 : Customer Relations and Sales Negotiation (266 hours)
- Target and prospect clients
- Negotiate and support customer relationships
- Organize and lead commercial events
- Collect and share commercial information
Assessment methods - Continuous assessment (“CCF” – 2 evaluations): for students (public/private under contract), apprentices (authorized training centers), and adult learners in continuing education (authorized institutions).
- Épreuve ponctuelle orale : pour les candidats hors contrat, en enseignement à distance, en VAE ou en centres non habilités.
MODULE 2: Remote Customer Relations and Digitalization (266 hours)
- Master omnichannel customer relations
- Manage and engage in digital customer interactions
- Develop e-commerce relationships
Assessment methods - Final written and practical exam: for students, apprentices, and continuing education learners (authorized centers).
- Final written and practical exam: also for independent candidates, distance learners, VAE, or non-authorized centers.
MODULE 3: Customer Relations and Network Development (210 hours)
- Introduce and promote offers with distributors
- Develop and manage partner networks
- Create and lead direct sales networks
Assessment methods - Continuous assessment (CCF): for students, apprentices, and continuing education learners (authorized centers).
- Final oral exam: for independent candidates, distance learners, VAE (validation of acquired experience), or non-authorized centers.
Learning Objectives & Curriculum
LEARNING OBJECTIVES
Manage customer relations face-to-face, remotely, and online with an omnichannel approach.
Guide the customer throughout the sales process: prospecting, advising, selling, and loyalty-building.
Enhance offers through in-depth customer knowledge and data usage.
Develop and manage sales, distributor, and partner networks.
Master digital tools and channels (e-commerce, social media, etc.).
Monitor commercial activity using performance indicators.
Strengthen both internal and external communication while representing the company’s image.
SKILLS DEVELOPED
Effectively prospect and target clients to grow a customer portfolio.
Negotiate and maintain customer relationships both in-person and digitally.
Organize and lead commercial events to boost activity.
Collect, analyze, and share commercial information strategically.
Manage customer relationships in an omnichannel and digital environment.
Grow online sales and manage digital customer engagement.
Introduce and promote commercial offers with distributors.
Build, develop, and lead partner networks and direct sales.
TRAINERS FROM THE FIELD
All our instructors are experienced professionals in sales, retail management, and team leadership. They share their expertise through case studies, real-world scenarios, and hands-on projects directly inspired by day-to-day retail activities. Their dual expertise — technical know-how and active teaching methods — ensures practical training that perfectly matches the demands of the sector and the evolution of omnichannel commerce.
STATE-RECOGNIZED CERTIFICATION
Professional title “Negotiation and Digitalization of Customer Relations” – Level 5 (EU) – NSF Code: 312 – Registered with the “RNCP” by decision of France Compétences on 11-12-2023 – Issued by the Ministry of Higher Education and Research.
KEY INFORMATION
Program duration
2 years after high school diploma (BAC)
Start date:
September
Prerequisites
High school diploma (any stream)
Study format
Work-study only
3 days in company
2 days in school
KEY INFORMATION
Program duration
2 years after high school diploma (BAC)
Start date:
September
Prerequisites
High school diploma (any stream)
Study format
Work-study only
3 days in company
2 days in school
DISABILITY & ACCESSIBILITY
Dedicated Disability Advisor: Sami CHAIEB
- Adaptations available for exams and learning materials
- Accessible facilities and inclusive digital tools
- Trained faculty to adapt teaching practices
-
sami.chaieb@keos-bs.fr
WORK-STUDY PROGRAM
- Intakes: September 1, September 15, September 22, October 13, and November 24
- Schedule: 3 weeks in company / 1 week in school
- Tuition fees: €9,000 per year
CAREER OPPORTUNITIES
Upon graduation, BTS NDRC holders can enter the job market with an annual salary typically ranging from €28,000 to €38,000, depending on the sector, position, and sales performance.
Graduates may also pursue further studies — professional or academic bachelor’s degrees, or business school programs — to specialize further or advance to higher-responsibility roles.
