OVERVIEW of the Bachelor Business Development Manager
The Bachelor in Business Development Management trains professionals to lead commercial strategies, manage client portfolios, and drive business growth both in the field and online.
Throughout the program, students acquire solid skills in negotiation, operational marketing, market analysis, prospecting, and customer relationship management. This bachelor’s degree is designed for those who want to take on responsibility quickly, master growth levers, and learn how to manage a sales team.
LEARNING OBJECTIVES
MODULE 1: Driving Operational Business Development (196 hours)
- Conduct strategic diagnostics to define commercial priorities
- Set business objectives within a growth plan
- Build structured and targeted sales action plans
- Implement omnichannel and CSR-oriented actions
- Monitor performance using KPIs and reporting tools
- Adjust plans according to results and resources
Assessment methods
- Real-world case: strategic diagnostic
- Simulated case: sales action plan
- Written report + oral defense before jury
MODULE 2: Developing the Company’s Growth Strategy (200 hours)
- Define a business strategy aligned with company goals
- Segment clients and adapt offers accordingly
- Establish consistent and profitable pricing policies
- Implement customer-centric omnichannel strategies
- Design differentiated, personalized offers
- Use targeted prospecting through adapted tools and channels
- Negotiate complex deals with key accounts
- Manage, grow, and retain client portfolios via CRM
- Create strategic partnerships to support growth
Assessment methods
- 3-month business case: company growth strategy
- Written report + oral defense before jury
MODULE 3: Managing a Sales Team (155 hours)
- Identify skills required to build a high-performing sales team
- Recruit and train team members according to business goals
- Use CRM and sales funnel tools to monitor sales cycles
- Motivate and support the team with digital tools, meetings, and regular follow-ups
- Develop team skills through continuous training
- Coordinate with marketing to promote offers via targeted campaigns
- Evaluate performance with KPIs and reporting tools
- Adjust actions, redistribute tasks, and optimize team results
- Guarantee accessibility and inclusion for people with disabilities
Assessment methods
- Simulated case: sales team management
- Written report + oral defense before jury
Learning Objectives & Curriculum
LEARNING OBJECTIVES
Analyze internal and external environments to design tailored commercial strategies
Define SMART business objectives and plan targeted actions by product, service, or customer segment
Design, implement, and adjust effective commercial action plans
Build clear commercial offers: pricing, product/service packages, sales pitches, prospecting strategies
Manage and develop client portfolios, customer relationships, and loyalty programs
Conduct sales negotiations and establish partnerships
Recruit, manage, and develop a sales team in coordination with HR
Use digital tools to monitor performance (KPIs, dashboards)
Optimize both individual and collective performance through evaluation and continuous training
SKILLS DEVELOPED
Carry out strategic diagnostics and set clear commercial goals
Design, implement, and adapt sales action plans
Develop omnichannel sales strategies tailored to customers
Create tailored commercial offers and coherent pricing policies
Manage prospecting, negotiation, and client portfolio development
Build loyalty programs and personalized customer experiences
Create and monitor business partnerships
Recruit, manage, and motivate sales teams
Track and analyze performance using digital tools
TRAINERS FROM THE FIELD
Our trainers are experienced professionals in sales, negotiation, and management. They share their expertise through practical case studies and real-world simulations. Their dual expertise — industry knowledge and teaching skills — ensures hands-on learning aligned with company expectations.
STATE-RECOGNIZED CERTIFICATION
Professional title “Business Development Manager” – Level 6 (EU) – NSF Code: 312 – Registered with the RNCP (No. 37849) by decision of France Compétences on 10-07-2023 – Issued by Institut du Marais – Charlemagne – Polles.
KEY INFORMATION
Program duration
1 year – 597 hours of training
Start date:
September to December
Prerequisites
2-year higher education degree (BAC+2 or equivalent)
Study format
Full-time & Work-Study
3 weeks in company
1 week in school
KEY INFORMATION
Program duration
1 year – 597 hours of training
Start date:
September to December
Prerequisites
2-year higher education degree (BAC+2 or equivalent)
Study format
Full-time & Work-Study
3 weeks in company
/ 1 week in school
FULL-TIME PROGRAM
- Intakes: September 1, September 15, September 22, October 13, November 24
- Schedule: 3 weeks in company / 1 week in school
- Internship: 60 days of placement
- Tuition fees: €6,490
WORK-STUDY PROGRAM
- Intakes: September 1, September 15, September 22, October 13, November 24
- Schedule: 3 weeks in company / 1 week in school
- Tuition fees: €9,000 per year
DISABILITY & ACCESSIBILITY
Dedicated Disability Advisor: Sami CHAIEB
- Adaptations available for exams and learning materials
- Accessible facilities and inclusive digital tools
- Trained faculty to adapt teaching practices
-
sami.chaieb@keos-bs.fr
CAREER OPPORTUNITIES
Graduates can access positions with annual salaries ranging from €30,000 to €40,000, depending on the sector, company size, and performance.
They may also pursue further studies with a Master’s in Business, Marketing, or Management, or join a business school through parallel admissions.
