Kout que Kout becomes Keos Business School
A new name embodying a clear, credible, and international identity
The business school Kout que Kout has changed its name and is now KEOS Business School. This transformation reflects the school’s desire to strengthen its identity while preserving the spirit that has driven its development since its creation: supporting determined students who are ready to give themselves the means to succeed and adapt to a constantly changing professional world. With KEOS Business School, the institution affirms a more recognizable, credible, and international vision, in line with both its ambitions and the expectations of students and companies.
A key milestone in the school’s evolution
When it was first founded, the name Kout que Kout was chosen to unite a generation of students around strong values: determination, perseverance, and a taste for effort. These values remain at the core of the school’s DNA. The management team, however, wanted to take an additional step by giving the school a name that better reflects its maturity and its role within higher education.
By becoming KEOS Business School, the institution clearly expresses its will to combine accessibility and high standards, while offering its students an academic brand recognized and credible in the eyes of employers and institutions. This choice also reinforces its international appeal.
A name with meaning and openness
The chosen name, KEOS, refers to a Greek island of Antiquity, a cradle of culture and thought, a place where knowledge was transmitted and shared. By associating it with “Business School,” the institution asserts its anchoring in a dual tradition: that of intellectual and cultural heritage, and that of modern pedagogy oriented toward professional skills and international openness.
This name reflects a clear ambition: to prepare students to be more than simple executors. The goal is to train professionals capable of thinking, making strategic decisions, and anticipating the evolutions of an uncertain economic world. KEOS Business School thus positions itself in continuity with its origins, but with a renewed identity, adapted to the demands of today’s market.
A visual identity serving clarity
The name change is accompanied by a complete redesign of the visual identity. The historical colors, green and purple, have been preserved but modernized for greater dynamism. They are now enriched with blue, symbolizing stability and professionalism, consistent with the visual codes of higher education.
The typography has also been revised to be more structured and legible, reflecting the school’s commitment to clarity and rigor. This graphic evolution goes beyond aesthetics: it represents a stronger positioning and a new maturity in the way the school addresses its students, partners, and broader community.
A philosophy inspired by chess
Beyond its visual identity, KEOS Business School draws on the symbolic universe of chess to embody its educational philosophy. As in this game, learning is not just a matter of rules: it is about anticipating, thinking several moves ahead, developing sustainable strategies, and adapting to the unexpected. This metaphor illustrates the school’s ambition to train students who can project themselves forward, build strong trajectories, and stay one step ahead in their professional choices. In a world dominated by speed and uncertainty, KEOS Business School aims to transmit to its students a sense of strategy and foresight.
With this new name, KEOS Business School opens a new chapter. For its students, it is the assurance of continuing their studies within a school that combines authenticity, professionalism, and global openness.
_
About KEOS Business School
Founded under the name Kout que Kout, the school has already trained more than 800 students and works with a network of 200 partner companies. It offers five recognized programs in the fields of management, business, and marketing, available at BTS, Bachelor, and Master’s levels. Its pedagogy combines individualized support, professional immersion, and international exposure. KEOS Business School thus prepares its students for sustainable integration into the job market, equipping them with the skills to act strategically and with impact.
PRESS CONTACT:
Clémentine Moreaux
clementine@keos-bs.com
06 44 25 01 27
