Entrepreneurship is Booming Among Under-25s

A generation no longer waiting for doors to be opened

It is a deep trend: more and more young people are diving into entrepreneurship, often well before graduating. Under the age of 25, they create, innovate, and dare. They challenge conventions, question established models, and invent new ways of doing business. KEOS observes, encourages, and supports this movement—because it embodies one of the school’s core values: learning to claim one’s place in a transforming world.

For a long time, entrepreneurship was seen as something that came after: after studies, after a few years of experience, after a traditional career path. Today, that logic no longer applies. Students no longer wait until they feel “ready”: they take action. They test an idea, launch a micro-business, start a brand on social media, or join a collective project. They may not yet have all the tools, but they have the drive, the energy, and an impressive capacity to adapt.

The boom in youth entrepreneurship can be explained by several factors. Digital technology has made access to tools, markets, and communities easier. Social media makes it possible to build an audience and test a concept in just a few weeks. The ecological crisis is also pushing part of this generation to create differently—with purpose—seeking sustainable models. Finally, many aspire to greater freedom: they want to build their own pace, their vision, and their tailor-made professional lives.

But starting a business young is not always easy. One can quickly feel isolated, lack perspective, or run into administrative, financial, or cultural barriers. That is where schools have a role to play. Not only by teaching skills, but by creating an environment where initiative is encouraged, valued, and supported. KEOS does this through hands-on projects, its network of experts and mentors, and a pedagogy rooted in action.

At KEOS, we don’t wait until the end of the program to talk about business models, pitching, strategy, or sales development. We invite students to test, iterate, and learn through experience. Whether it is a personal project, a collective initiative, or a future startup, every idea has its place. And even if not all of them become entrepreneurs in the long run, they come out stronger—with a more proactive mindset, better risk management, and real self-confidence.

The explosion of entrepreneurship among under-25s is not a trend—it is a signal. The signal of a generation that wants to build differently. A generation not necessarily looking for stability, but for impact. And one that needs guidance to turn ideas into projects, and projects into achievements.

At KEOS, we do not train executors. We train actors. And sometimes, founders.